The Prioritize, Target, and Measure Application (PTMApp) is a vision for a state-wide desktop and web application which be used by practitioners to provide the technical bridge between the general description of the types of strategies in a local water plan and the identification of implementable on-the-ground Best Management Practices (BMPs) and Conservation Practices (CPs).

PTMApp can be used in a workshop environment by Soil and Water Conservation Districts (SWCD), watershed districts, county local water planning, agency staff and decision-makers to interactively and in real-time, PRIORITIZE resources and the issues impacting them, TARGET specific fields to place CPs and BMPs, and MEASURE water quality improvement by tracking the expected nutrient and sediment load reductions delivered to priority resources.

The tool enables practitioners to build prioritized and targeted implementation scenarios, measure the cost-effectiveness of the scenario for improving water quality, and report the results to pursue funds for project implementation.